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More Web Exposure Techniques (Continued)This home business article may be reprinted for free on any on or offline publication assuming there is a live, clickable link back to home-business-match.com. Any pub. that does not include the link may be liable for copywrite violations. Continued..... The same goes for message boards and/or bulletin boards which are similiar to forums. Developing a signature file is another important way to send traffic to your site free of charge. A signature line will put your contact information and website address at the end of every one of your e-mail's for you automatically. A great resource to help you think up a unique signature file is coolsig.com (you can also try siglets.com as well). A signature file is basically like your online e-business card. Consider how many emails you read in a year. That is the number of times you probably also send outgoing mail. That is a lot of free marketing opportunities for your home business. You can also try permission based email marketing, which essentially means you send relevent information to individuals who have asked to receive it. This is absolutely the only way to conduct email marketing. Permission based email marketing is also known as opt-in advertising. They key is to target your customers as much as possible. A great way to get hits to your site for free is via viral marketing, such a refer-it button or link on your site where individuals that go to your site can recommend it to a friend. Having "sticky" content like articles or contests helps in this regard as well. You will also want to put an email capture form on the pages of your home business website and start a mailing list or newsletter. This will bring more visitors to your site as you will of course have a link to your site from the newsletter as you notify them of changes to your site or whenever you send them any correspondence at all, for that matter. You can put a web log or a forum on your site and invite discussion and feedback as well. You should also make it easy for people to Bookmark your site by having a clickable favorites link and posting a reminder on each individual page of your website. Viral marketing can be very important since it often takes more than a single visit to make a sale. |