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Some Keys of Link Building for your Home Business website(continued from previous page)....Another great way to obtain one-way inbound links to your home business website is to write articles in whatever field you specialize in and submit them to the article directories of the net where they can be freely reprinted on any website, blog or ezine as long as the webmaster includes tyour 'resource box' which of course will contain your website URL. An article directory basically publishes articles on virtually all topics. You can also add the article to your own site first for extra content on your site where it will be spidered by the search engines. Then, your article can get picked up by even more sources, in its entirety, with links and all. This is sort of a form of viral marketing. The articles tend to last a very long time since they are continually being circulated by different websites who find them in searches or the content archives, and either copy them or link to them directly. You will also get your name recognized as an expert in your field eventually which will bring even more benefits down the road. A good place to start submitting articles is marketingsource.com/articles, but there are many others as well. Just type in 'submit article' into your favorite search engine and you will be presented with many results. Again, it is possible to hire a service to do this on your behalf, but I have had better results doing it myself and I learned a great deal about how the internet works in the process. Another way to get quality inbound links is to write a press release and distribute it. A good free place to start is PR Web or openpress.com. By the way, it is very important that you design your web site for your customers, but within the guidelines that the search engines set out. Do not design it onl;y with the search engines in mind or your sales will inevitably suffer. In some cases you may also be able to acquire one-way inbound links by writing testemonials for others websites in return for a link back to your site. Another way is to register with forums related to the theme of your site and begin posting. However, be careful to only put your website address in the signature line of your posts as this is proper netequate in this arena. The same applies with message boards but I do not recommend newsgroups. Remember that if you decide to post or reply in forums or message boards to 'lurk' for a while so as to get a feeling for the types of posts which are accepted and you will be able to naturally reply to the questions you are best suited to answer. Some forums and message boards and forums are spidered by the search engines and some are not. To get the best ones, type in 'forums' into a search engine and choose a relevant forum from the top pages of the result. Thus you will be more assured of a forum that has some SEO benefit to you. |