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Link Building for your Home Business website (Continued)Start with the big directories such as DMOZ.org (aka Open Directory Project) and Goguides.org. You will find a list of other directories you can submit to and a step by step directory submission tutorial at searchengineguide.com. Although the directories will send your site some traffic one of the big reasons you are submitting your site to them is because they will help your ranking on the big search engines which WILL send you a lot of traffic. Catch my drift? Many directories are free while major pay for inclusion directories include Yahoo, Looksmart and Joe Ant. There are literally hundreds of directories on the world wide web so get to work. A good place to start is directoryguide.com. Submitting to a directory should be carefully. Read each individual directory's directions on how to submit and comply with their requirements. You can pay a professional to do this for you on your behalf but I recommend that you do it yourself if possible. Another popular method for building up LP is to trade links with related by non-competing websites, also known as reciprical linking. Again, some sites have more clout than others. Look at their Google pagerank. If it is a zero you may decide not to link to them. Still virtually every site helps because the engines look at each link as a vote. The more links your website has, the more votes it has. But the Pagerank of the pages linking to you and how many sites are on the page also counts(too many other sites will dilute the value of the link page). Whe trading links, it is very important to ask for link text that uses your keywords, not your company name. This is called an 'anchor tag' and it is a crucial aspect of ranking high on the search engines. Do not use the exact same keyword or keyword phrase every time, however, as you may be penalized for doing so. In all fairness, reciprocal links are not weighted as heavily as one way links in the eyes of the search engines but they can still help your rankings. If you find this process too tedious and time consuming, there is software that can assist you in your task. Basically, this type of software helps automate the task of collecting relevant sites and their contact data, based on keywords. Many software packages include an automatic contact manager but you usually should avoid using these features if possible. You should also put a 'link to us' button on your site or make it clear that you do trade links. You will then get other site owners contacting you about possible link partnerships. Another great way to obtain one-way inbound links to your home business website is to write articles in whatever field you specialize in and submit them to the article directories of the net where they can be freely reprinted on any website, blog or ezine as long as the webmaster includes tyour 'resource box' which of course will contain your website URL. |