 |
 |
 |
 |
Navigation:
|
|
SEO GlossaryFor those of you home business owners who either already own a website or are thinking of getting online soon, this basic list of some of the more common SEO terms may come in handy. I hope your home business website is successful. If you wish to Bookmark this page press Ctrl+D (if using Netscape Navigator) or also Click Here if using IE Anchor Text: This Refers to the Title of a Link, in other words, how other websites describe you. Very important from an SEO perspective. Alt Tag: This is simply the text which is associated with an image. It is hidden to most browser, like Meta Tags. CPC: This means 'Cost per click' and is used primarily in PPC terminology, as in Adwords or Overture. It means the direct cost each time someone visits your home business site. CPA: This means 'Cost per Acquisition' and is sometimes referred to as the Cost Per Sale. It is generally an average dollar amount to the total cost in clicks to convert a sale on your site. Doorway page: These are webpages which are put up just for the benefit of the search engine spiders. When the web surfer actually reaches the page, they are simply redirected to another website. This is frowned on by many engines and considered a manipulative or "black hat" method. It is not recommended as your home business website could be penalized as a result. Hits: This usually refers to EVERY individual request from a webserver including requests by a web browser for html pages, jpeg's, gif's and other images as well as search engine robots. Unique visitors is a more important indicator of actual buying traffic. Link Popularity: How many websites link to yours. The more the better, obviously. PageRank: This is a Formula developed by the top search engine which determines a web pages "inbound link ranking", Often referred to as "PR" value. There may be other factors in the algorithm, but incoming links appear to be the main one. This is a major gauge of a website's status, along with the Alex Toolbar Ranking. SEO: Search Engine Optimization. Refers to how well your websites pages are optimized for top SE rankings. SERPS: This simply means 'Search Engine Result Pages' Unique Visitors: This means the total number of unique visitors to your website or individual web page. URL: Uniform Resource Locator. This is a link such as home-business-match.com, but of course with the 'http://www' as well. |
|
Disclaimer: home-business-match.com is not a paid service. |