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How to keep your Home Business website from failingAs you start out on the path of planning, building, and ultimately promoting your Home Business website, you will find that there are numerous pitfalls tht you must avoid, and that there are many things that you must do that are essential for success. The majority of entrepreneurs who try their luck online fail, unfortunately, so you must pay attention to their mistakes and focus on what works if you want your home business site to succeed. While you are creating your Home Business website, there are a few design tips you may want to pay attention to. First of all, your pages should be fast loading. Keep your graphics small and do not put too many of them on any one page. It is also a good idea to offer a text-only version of your website. On that note, go easy on flash and java script which can slow your site down. It appears that most Search Engines do not index this stuff anyway. If your home business site is a serious e-commerce site trying to sell a product or service, which it probably is, it is usually not a good idea to add music or sounds to your site. It may seem annoying, distracting or even bizarre to some visitors. Actually to most visitors. If they do not like the music for some reason it will drive them away in a heartbeat. Make your site easy to navigate. Try to have a navigation bar which allows visitors to every section of your site from any other section. At least have a link to the home page on every other page. Whatever your business is, tr to have related keywords in the descriptive links that link to other parts of your website. Of course, also make sure to have keywords in the title and body text as well. Meta tags and alt tags are less important but you can put them there too, just do not overdo it. if you have joined an affiliate program or banner exchange program, do not overload your home business site with banners. This will increase your load time and make your site appear tacky and unprofessional. Do not use a fancy or gaudy background because this also makes your site appear very unprofessional. These type of backgrounds can cause eyestrain and make it difficult to read your sales copy. Use text links wherever possible. They seem to work better than banners anyway. I have heard recent estimates that banners now have a 1 in 100 clickthru ratio. When writing your body text, make sure to include your main keyword phrases at least six times. And make sure the main keyword phrses are at the top of the document at least twice. The goal here is to gain the top rankings in the search engines for the specific keyword phrases that you are targeting. Once your site is completed the next move, of course, is to submit your website to the top search engines and directories. It is best to do this manually, and it is very easy to do. Just click on the "add url" or "add your site" button on each engine. Directies are a little different in that you have to go to the correct category first. you will also want to build your link popularity by exchanging links with similar but non-competing websites. If you do all the steps outlined here, your home business website should be a huge success! |
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