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Pacing yourself in the Home Business arena (conclusion)Here is the conclusion of "Running your own race" by Elena Fawkner on the theme of pacing your self in the home business arena. Her article appeared in the Home Business Network and has been slightly edited. More information about Elena is available in the Resource Box at the end of this article: "The recent grim portrait of the Internet economy has largely been painted by big-money Wall Street nose dives. "By contrast, the mundane dot-com survivors are mostly small operations with a handful employees that have trudged along steadily in a parallel universe that more closely resembles the so-called Old Economy." Well, gee, no kidding. Finally the dust begins to settle and the resulting landscape resembles, well, something suspiciously like the real world. And WE, the "mundane dot-com survivors" are the ones trudging along in a parallel universe? I think not. We've always been firmly rooted in the real world. It's the "hugely stupid, profligate and unlucky internet firms" that were always living in a parallel universe of their own imaginations. So what is the lesson for those of us still around after the great internet shakeout? It's this: just run your own race. Forget about what the so-called mega .coms are doing. They're not operating in the real world, they're in some la la land where venture capital is a bottomless pit and the bottom line doesn't seem to matter. Yet. What's the future for such businesses? They're destined to bite the dust! I don't care how much money they have at their disposal, sooner or later they have to pay the piper. There is NO successful business model on earth that doesn't, at some point, require black ink on the all-important bottom line. So do not stress out over what your mega-competition is doing. Look to your niche and just focus on that. Have you ever tried to email a mega site? I have. You get auto-generated responses. No such thing as personal service. And how could there be? They're in a parallel universe, after all, where such things as basic customer service are delivered by autoresponders and not real humans. Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur. http://www.ahbbo.com |
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