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The importance of pacing yourself in the Home Business gameAs you venture out into the bold new home business world, it is absolutely critical that you learn to pace yourself. Do not try to compete withe super corporations right away. It just doesn't work that way. Focus on your niche, your specialty first. Focus on giving good customer service and maintaining warm relations with your potential market. < By doing this, you will be playing to the inherent strengths and advantages of your home business venture, instead of trying to copy a mamoth corporation that may be out of date anyway. Their customers may be waiting to flock to you because you offer something different and a more personal touch, not simply more of the same. Their impersonal corporate office in Detroit or Chicago or wherever may have simply lost touch with the customer. You should also realize that slowly building a base of loyal customers for your home business is probably more effective in the long run than the methods large firms often use, which is often to pour venture capital into massive advertising and marketing campaigns that produce a lot of hype but often burn out if there is not a powerful product or great customer service backing it up. It is very tempting to try to grow to fast. Instead, focus on being profitable first, and when that is achieved you can plan ways to expand. By that time your home business should be producing a nice salary. Whatever you do, do not give up. Remember that in the home business game the turtle often beats the hare in the end. To go into detail on that very subject, Elena Fawkner has written an article that appeared in the Home Business Network entitled 'Running your own race' where she talks about the importance of ignoring your competition and proceeding at your own pave. More information about Elena is available in the byline/Resource Box at the conclusion of this article: There was an article on the front page of the LA Times a while back that caught my eye. The headline was "Small Dot- Coms Thrive While Industry Giants Melt Down". Here are the opening paragraphs ... "Beneath the chaotic dot-com busts, an overlooked breed of Internet companies - mostly small and nimble - is thriving. |
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