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Organic SEO your Home Business website (continued)continued from previous page....this article may be reprinted for free assuming there is a clickable link back to home-business-match.com somewhere on the article page SEO should be a top priority for you because Without frëe traffïc from the major engines, paid traffïc sources such as pay-per-click advertising may have to be implemented. Now that we have established what methods you should avoid, let's move on to what you should be doing. As far as optimizing your individual pages goes, it should be useful for you to know that meta tags mean less to the search engines than they used to. While certain tags are still relatively important like the description and title tags (because many engines display them in their result pages), the keyword tag has declined drastically in importance because of their past abuse by over-aggressive webmasters.This tag is basically obsolete now. Traditionally, exchanging links has been one of the primary ways that website owners have organcially improved their search engine rankings. But with the aftermath of the so-called Jagger update (essentially another algorithm change by Google), it is widely speculated in the SEO community that reciprical links have less value than they once did. A while back an aggressive link swapping campaign could get your site on top of the engines but those days are gone. Therefore, you may want to concentrate only on building solid one-way inbound links to your home business website instead from sources such as press releases, articles, directories, and other direct ways of building up your link popularity ethically. Inbound links are simply the ones that link your site to the other websites. They are those links mentioned on other websites. Writing articles in particular is one of the top ways for getting high quality one way inbound links back to your website which will improve both your link popularity and Google pagerank. Some good places to submit your articles include Yahoo Group's Article Announce, ideamarketers.com and goarticles.com, among numerous others. You may also submit your articles to editors of newsletters, article announcement sites and individual webmasters as well as bloggers. |