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Taking Your Home Business to a Higher Level (Continued-Part 3)Every single one of these steps play a part in the greater whole. If you have hired someone you will have a lot of additional time for of this vital work. I also recommend a book by Jay Conrad Levinson called "Guerrilla Marketing Online". It will help show you how the internet has largely leveled the playing field for the home business owner. Unlike television you do not have to have a lot of money and it is not closed off to you in the way that television can be. You probably cannot fot a superbowl television ad into your budget but the internet abounds with great guerrila marketing techniques. Why is the internet so important? Jay has several other versions and editions of his original book such 'guerrila PR online'. They are helpful in finding ways to promote your home business for free using the strange box that is probably sitting on your desk at your home or office. Again, you want to stay out of that large percentage which fails. The very best home businesses serve a global market, or at least have a high profile on the World Wide Web. If you utilize the leverage that the internet and employees can potentially give you, you will probably have plenty of free time for other interests which are more important to you than working. As a matter of fact, the Web truly offers the best chance for those individuals who are willing to take the time, and some risk, to help their home business succeed. The Web also helps give you leverage: in other words, your cash flow is not really limited by your direct output. So you work less yet earn more. Combine this with the leverage you recieve from building a network marketing organization (if this happens to be your particular home business mode of operation) and you will see gemetric growth as the power of duplication kicks. This is born out by Metcalf's law about the power of networks. This law eseentially states that the value of your network increases exponentially every time a new member is added, much like the power and value of your fax machine increases every time a new person becomes available by fax as this increases your communication network. Essentially the whole network becomes more powerful. Another example would be when telephones were first invented. They were not really valuable untill more people started using them. |