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Conclusion of "Are Meta Tags Important for your Home Business site?"Here is the conclusion of the home business article by Karen Thackston entitled "The "No META Tags, #1 Listing" Formula For High Search Engine Rankings". Note that her information is located at the bottom of the page. Thanks for visiting home business match. Step 1 - Don't Guess About Keywords This is a vital step. Choosing the wrong keywords will stop you before you even start. A case in point... initially, the name of my site was going to be different. I was going to call it The Step-By-Step Copywriting Workshop. However, much to my surprise, the keyphrase "copywriting workshop" was not searched for by surfers. Had I chosen that keyphrase, I could have set myself up for lower rankings. I use a service called WordTracker (www.wordtracker.com). This is, without a doubt, one of the best keyword analysis services I've come across. With WordTracker, I was able to find the exact keywords/phrases that those interested in learning to write copy were using online. Thanks to this service, I was able to come up with a much stronger keyphrase... copywriting course. That's what I decided would be the primary keyphrase for my new site, and the name of the ebook. Step 2 - Plan Your Site In planning for the website I needed to use my main keyphrase wherever possible. I looked at placing it within the page links, but the link names would not have made sense. Step 3 - Writing the Copy I already knew that the copy was the major player of the game. So I strategically placed the keyphrase in the title bar of the website, used it in the header section and made very sure to achieve a keyword saturation ratio of around three to four percent inside the body copy. End Result When everything was ready to go, I submitted the website to the main free search engines including Google, AltaVista and Lycos. The first submission took place on March twentieth. My site finally hit Google and Lycos on May eighth - about seven weeks later. I typed in "copywriting course" and - low and behold - it was number one on Google and number two on Lycos! The Amazing Part What is so amazing about this? I used NO description tag or keyword tag! I had completely forgotten about it. When I went back to the website to look at the source code - I found no tags. So, is copy the main key to good search engine rankings? I would say this proves it beyond any doubt. While META tags are beneficial , they are not the only factor at play. Search engine compatible copywriting plays a much more important role than any other "trick" in the book. The majority of buying decisions are emotional. Your ad copy should be, too! Karon is President & CEO of Marketing Words, Inc. who offers targeted copywriting, search engine copywriting, and ezine article writing. Subscribe to Karon's free ezine at http://www.marketingwords.com/ezine.html or visit her site at http://www.marketingwords.com. You can also learn to write you own powerful copy at http://www.copywritingcourse.com. |
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Disclaimer: This article is not the property of home business match and cannot be reprinted without permission from the author. If you wish to use this home business article on your ezine, website or newsletter, you must contavt the author directly. |