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Marketing StrategiesThe Following Article is entitled: HOW TO KEEP YOUR MARKETING STRATEGY AND SALES ON COURSE and it is written by an exceptional author named Charlie Cook. At the end of this article is Charlie's resource box or byline which includes his website/contact information. Charlie has also written several other superb articles about Marketing your Business. In order to reprint this article you will need to feature Charlie's resource box and have a link to his website and not the website of Home Business match. Charlie's other articles are featured at the website: articleblast.com which features a wide array of informative articles regarding, home business entrepreneurship, advertising, sales, marketing and a host of other important topics. When a company announces that they have lost 1 billion dollars in the first several months of the year, as General Motors recently did, it is a good indicator that they are way off course. While Ford Motor Company and Daimler/Chrysler were not in the hole for a billion dollars, their profits were down by fifty percent or more for the quarter. Their cars just are not selling. Why are these companies having such a hard time selling their products and what does it have to do with your marketing? According to Wharton management professor John Paul MacDuffie, these firms simply "don't tend to be good learning organizations which is something Toyota and Honda are superb at." And in the New York Times, "General Motors and Ford have swerved off course for a far more basic reason: not enough people like their cars." These companies have lost sight of the most important aspect of their business and their marketing; what their prospective customers want and need. Focused on shareholder profits, they have lost their vision of what their prospects are looking for. There are 2 ways of thinking about making more money. You can ask yourself, A. How can I maximize my profits? Or you can ask yourself, B. How can I give my customers what they want and need and maximize my profits? Are you putting your profits before your prospects? Whether you're running a 1-person firm or a 100-person firm, your compass should point to what prospects want and need. This is the direction to long-term success; your customers have the information you need to develop your products and services and map out your marketing strategy. Click Here to read the rest of this informative article by Charlie Cook. |
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