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Conclusion of Home Business Content ArticleHere is the conclusion of Allen's awesome Home Business Content Article regarding the various differences between Print and online Content. You may go to one of the top article directories on the web such as EzineArticles.com to find more of Allen's excellent and informative Articles ...continued from the previous page... .....“Well,” I said, “It’s pretty easy to go out on the internet and do a search for local sandwich shops. A hungry office worker can easily find sites of several delis and compare them side-by-side. “If the copy on one shop’s web site says: 'Joe’s Deli -- You’ve Tried the Rest, Now Try the Best! Special Today – Tuna wrap, $5.95,' but a competitor’s site reads: 'Main Street Deli. We make our own salads every day from fresh, local ingredients. Order our special cheese veggie wrap -- taste for yourself what everyone in town is raving about. Free side of our home-style slaw with your take-out order. Call us now at 555-1234!' which restaurant will get the better return from its web site marketing dollar? “Joe’s copy, straight off the menu, is written for the customer already sitting in the restaurant. The copy for the Main Street shop, written specifically for the web, is designed to persuade the person looking for lunch that Main Street serves great food, and to encourage that person to order now before he or she looks at another shop’s web site.” “Well,” she replied, “You’ve got a point there.” Web writing is at least as important as a web site’s design and programming, critical to a good return on your web investment. Copyright (c) 2005 by Allen Brodsky Allen Brodsky is a web writing specialist with more than twenty years of copywriting experience for Fortune 500 corporations, entrepreneurs, professionals, and small businesses. His articles have appeared in major newspapers and national magazines. Learn how his web copywriting services can help your business at http://www.BrodskyStudios.com |