This podcast covers Three Keys to Business Success, no matter what kind of business you are starting. Notice I did not say this podcast would cover the “only” Three Keys to Business Success. I realize that there are many things a business has to do to be successful, however I have found that every great business has incorporated these three keys into their business culture. Mahatma Gandhi was believed to have said, “You must be the change you wish to see in the world”, however the actual documented saying goes like this: “If we could change ourselves, the tendencies in the world would also change. As a man changes his own nature, so does the attitude of the world change towards him. We need not wait to see what others do.” What Mahatma Gandhi was saying was that if you want the world to change we must first change ourselves and in return the tendencies in the world would change and as a person changes, the worlds attitude changes toward him. The wisdom that Mahatma Gandhi shares in this quote applied, not only to individuals but to businesses as well. The first Key to Business Success is:
1. Change The World By Solving Problems
Every business that operates in a free economy can only exist by doing one thing; solving problems. It is because of this reason that I always advice people to go into business because they thing they have a way to solve a problem that someone may have. I do not down play that it is very important to love what you do, but if what you love to do is watch TV all day, it is going to be very hard to make that profitable. Your ability to make a profit at your business is in direct proportion to how many peoples problems you can solve.
I’m typing this blog on a Mac right now. For many years I used Windows operating systems. After having to upgrade my system almost every year, keep up with the updates, and having the system consistently freeze on me, I finally tried a Mac. I like Macs because “they just work”. After I got over the learning curve of working with a Mac, I kicked myself for not making the switch much sooner. This may not have been your experience with Windows or Mac OS, but enough people got frustrated with Windows that they were willing to try something different. Apple Inc. decided to redesign the way computers were used, and because enough people liked their solution, Apple is now one of the leading computer systems that operate in the market.
Albert Einstein said, “No problem can be solved from the same level of consciousness that created it.” What he was saying was that when you discover that there is a problem, you may not be able to solve it at first. You may have to gain more intelligence, gather more information, or get more facts in order to solve that problem. Not every problem has a simple solution, but if you are passionate about it, the research that needs to be done to solve the problem will come much easier.
Do not think you have to reinvent the wheel. If you can figure out how to make something a little bit better, and capture enough of a market that thinks your changes are worth paying for, then you have a business. By default, you will change the world by creating a product that people need to solve their problems.
2. Never Stop Learning
When I was younger, my dad use to tell me that I could be anything I wanted to be, as long as I was willing to start soon enough and be willing to put in the work that it took to accomplish my dreams. My dad was trying to provide me with the wisdom that I would need in order to be successful in life.
One day, while in the library studying for an exam in my MBA program and reading about the life of Warren Buffet, I had an epiphany. “We are all the same and have the same capacity as anyone else. We all have the same 12 hours in a day, we all live in a world that has 365 days in a year, and we all have access to the same books.” With that knowledge I came to the conclusion that the only difference between me and anyone else was how I spent my time. The way I spend my time, the knowledge that I gained during that time, and how I applied it made all the difference in the world.
When your starting a business it is very vital that you never stop learning. Mastering your craft is vital to the businesses success. You must never stop educating yourself about your business, products, marketing, and strategies. It will keep you in business when everyone else is sitting on the same knowledge that they gained when they started. And if you put in more hours learning and applying your knowledge to make your business successful, eventually you will surpass your competition and be impressed with your accomplishments.
3. Never Quit
Vince Lombardi, one of the greatest coaches for the Green Bay Packers, once said, “Winners never quit and quitters never win.” This saying can sound like something a child would say on the playground, however it is so true.
Startup, Marketing, and Managing a business is extremely difficult. It usually takes three times as long as you thought it would, cost five times as much, and can drain almost everything out of you. When you’re at your last wits end and you thing that you have nothing else to give, remember why you started the business in the first place. Dig deep and draw on your inner strength to get you through.
I would like to say that the desire to quit will only happen once, but I would be lying. However, the more times you keep going when that feeling comes over you, the easier it gets each time. So NEVER QUIT!
Call To Action
Because I want this podcast to act as a resource for you while you start your business I am going to ask you to let me know what questions you have. I want to make sure I am providing good content and this podcast and blog acts as a two-way communication tool.
If you have questions, please contact me by Twitter, Facebook, Phone, or email us. All of our contact information can be found on the website at StartupBusinessAssistant.com.
Thank you so much for reading this blog, listening to my podcast, and all the support you give.